A change in the Made in the USA tide

Nice to see such a change in the tide!!

“Made in USA” label popular in China, too: study

November 14, 2012|Nick Zieminski | Reuters

NEW YORK (Reuters) – “Made in USA” seems to resonate well beyond the USA.

Consumers in China are willing to pay a premium for certain products labeled “Made in USA” because they see them as more durable and of higher quality, a new study found.

The report, by the Boston Consulting Group (BCG), found 61 percent of Chinese consumers would pay more for a product made in the United States. When products are of similar price or quality, about 47 percent prefer the U.S.-made alternative, more than double the number who would pick the Chinese-made item.

“The Chinese consumer is quietly concerned about what they’re getting,” said Hal Sirkin, a BCG senior partner and co-author of the BCG study.

Consumers are responding to recent cases of lead paint in toys, tainted milk and other scandals that, in some cases, led to severe penalties for those responsible. As more Chinese enter the middle class, they will increasingly look for value in the goods they buy rather than just the lowest price, which will pressure Chinese manufacturers to improve quality, Sirkin said.

Chinese consumers’ preference for U.S. goods, of course, is not as strong as U.S. consumers’, and its causes are different: Chinese shoppers more often cite durability and environmental impact than do shoppers in the United States.

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